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DMA: Commission does not consider Apple Ads and Apple Maps as gatekeepers

Commission accepts Apple’s argument that its online advertising service and navigation service do not have the necessary market power in the EU to be considered gatekeepers between companies and end customers.

06. February 2026
Nahaufnahme der Apple Maps App Symbole auf einem iPad Bildschirm
Apple Maps: In the EU, usage does not reach the quantitative gatekeeper thresholds. (picture alliance / imageBROKER | Mojahid Mottakin)

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Last updated: 06. February 2026